It’s tough out there, and using your Facebook Cover Image to full advantage can make a difference! If yours is an art and craft school or a toy-store, apparel company specialized in kid’s products, this is a fitting choice for your Facebook post this Easter. https://insights.jumper.ai/social-media-campaign-ideas-for-easter-this-year A competition or incentive here is … Granted Happy Egg Co. is uniquely positioned to take advantage of Easter hysteria, but this idea could easily be extrapolated across industries. This world first idea ensured that Durex was the most popular social brand at the most unlikely holiday of the year. Get them to use your hashtag or tag your profile to participate! So while everyone's sharing Easter Sunday memories and adventures on their social media feeds, you'll want to line up some funny Easter 2021 Instagram captions so … With Easter coming up soon, this is a great time to start posting engaging social content. You are subscribed to our weekly newsletter! Shared on its social channels, these videos had a wide appeal, piggybacking on the trend of real-life prank and hidden camera videos but with a more positive angle. So…, Easter sale - eggcelent cakes - don't miss to promote your business, Engage your fans with #captionthispic social media post idea, EGGcelerate business growth - social media design for Easter, Editable design template for Easter for gyms -Egg-sercise more. Decorating eggs for Easter is a tradition that dates back to the 13th century, and it’s estimated that Americans dye and decorate 180 million eggs a year for Easter. Launch an Easter Social Media Campaign From a marketer’s perspective, Easter is a highly anticipated holiday that offers a great chance to get creative with social content. Here's a quick list of April week-long and month-long holidays to dive into to find week-long social media ideas: Animal Cruelty Awareness Week – 3rd full week in April. Perhaps an outrageous Easter design if you sell clothing. However, may brands flock to social media to show off their Easter activities. Like the most popular reality shows, the seemingly dull stream had viewers enraptured, eagerly awaiting the moment a beak would poke through the shell. Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. We have pulled together a list of social media ideas you can use to attract attendance to your Easter worship services. And a strategy to ensure that your business promotion gets scheduled first. Hold a Virtual Easter Egg Hunt Hide Easter eggs in your social media posts and hold a competition to find them. Garden Week (18th April to 25th April, 2020) Actors played out scenarios giving do-gooders the opportunity to help out in various situations, like helping a man with two broken arms eat a sandwich, or returning a lost wallet. A hint of eccentricity or idiosyncrasy often wins hearts. This content does a great job of engaging viewers with a story and letting internet rumors of hidden links slowly propagate and eventually drive traffic to a social account. April Social Media Ideas and Holidays – Calendar Weeks and Months. Could you set up a pop-up stall with an Easter-themed photo booth to promote your product with a designated hashtag? In this example, Diesel used a video but it could easily work in an image or a caption on social media. The public not only got involved by liking and sharing the videos on their social feeds but nominated their ‘good egg’ friends by tagging them in the comments. Try to avoid overused egg puns like egg-celent and egg-citing. For its Spring/Summer collection for 2018, Diesel launched a video campaign featuring hidden ‘Easter eggs’ that directed users to social and other content. People are so bored of being told that this product will change their life or that product is the best or most delicious thing ever invented. What you’re aiming to do it tie your product to an emotion. Anything that gets people’s attention so they want to tell their friends. 1. They’re not surprising or clever. COMPILED BY DEANNA GREILING Used with permission from Outreach Magazine Now that the Arctic freeze has abated a little bit, it’s time to start thinking about reaching out to your community in the months and weeks leading up to Easter. These kinds of campaigns will never fail to catch the public’s imagination and garner shares. 3. As successful as this campaign was, this can be a risky tactic, so make sure that you don’t go too far and damage your product’s image. Some celebrations in April need more than a one single day of celebration. One of the ‘Easter eggs’ only appears for a split second on screen: @wantedsocks is an Instagram account that celebrates odd socks and features models wearing Diesel denim mismatched in the style of its Spring/Summer collection. Email. First things first – let’s be clear on the goal. Although the article was completely trivial and not in any way newsworthy, it was seen by a lot of people. The beer brand created a giant chocolate bar in Shoreditch, East London, supported on social media by #ifcarlsbergdidchocolatebars. Invite your congregation to share the post with those they want to invite. Also, we recommend businesses avoid going crazy with the Easter puns in captions, egg-tractive as they may be, because everyone takes this route. Easter Sunday, of course, represents one of the days of the year when most churches see especially large crowds. Luckily a helpful member of the public helps him out and saves the day, the implication being that his glasses are an integral part of his life and well-being. Start creating awesome social media graphics with DesignPro Sign up now There is no doubt; you will manage to eggceed your fans eggspectations over the Easter period: Easter Selfie Contest that can be run on Facebook, Twitter and Instagram (edit the design) Easter Egg Hunt – engage your fans on Facebook, Twitter and Instagram (edit the design) A list of 21 clever ideas and tips for spring marketing campaigns from a number of marketing, small business and social media experts. And it always helps when you’re serving free beer. #2. People will usually engage with Easter themed hashtags and posts on social media, so might be more receptive compared to the rest of the year. All that is included: How To Create and Share Facebook Frames Tutorial; Editable Photoshop File for Easter Frames Get social with giveaways and Easter contest ideas. A word of warning though. Awesome design template for Easter #easter #socialmedia #design, Eye-catching, professionally design templates for social media, Find a great collection of design templates for Easter. Conversational Commerce Strategy | Jumper.ai Blog, Get the insights to drive sales, marketing and customers experience across popular social, messaging and web platfroms. This year it launched a countrywide Easter egg hunt with a dedicated website, challenging consumers to find special white chocolate Creme Eggs, and offering the chance to win £10,000. Use live streaming to offer product tutorials. ... Then I put the most engaging ideas in a handy, printable Social Media Content Planner. Happy Egg Co. drove engagement through Twitter and Facebook by asking its followers to name the newborns. Find out below how Vowed Box Co. teamed up with Sincerely Sheetbox on this giveaway. Below is a round up of many of all the week-long April holidays and celebrations for you to use in your social media posts. Create a landing page with graphics for people to share from a central point (here’s a generic social media kit from NewSpring). Social media posts Easter templates. These ideas come from ... 04/4: Easter. 1. Diesel, Marmite, and Carlsberg all found clever ways to get into the spirit of the season even though their products have no genuine relevance. Community outreach doesn’t need to be a huge project – it can be as simple … 19 Creative Spring Outreach Ideas Leading Up to Easter Read More » This idea caught the public’s imagination and made it one of the top trending videos on the day of the hatching. Get the insights, tips and strategies to generate leads, drive commerce and improve your customer experience across social, messaging and web platforms. Your contest could be brand based – eg answer a question about the brand and a correct answer will be pulled at random to win a prize. This campaign cleverly played on the public’s fondness for random acts of kindness and the viral popularity of hidden camera videos, tying all of this in with Easter for maximum impact. Even though Easter will not bring you as many sales as Christmas, there’s no reason not to think about special offers that will re-engage previous customers and get you some new ones. Easter Social Media Ideas. Sometimes to cut through the noise, it helps to be more honest and to subvert perceptions. It offered a Google+ Hangouts and YouTube live stream of a brood of eggs, from incubation to hatching. Aside from clever marketing campaigns, you can get seasonal by doing something as simple as switching your cover image. The Happy Egg Co. tied its key message of valuing chicken welfare into Easter in a uniquely engaging way. His Easter will be ruined if he can’t find them to put them back on. You may not have the budget to build a giant chocolate bar, but think about ways to gain people’s attention. Sign up for a free account today to see how Jumper can increase conversions and help grow your e-commerce business. Jumper is an all-in-one social commerce solution allowing users to checkout without leaving their social feed. We have created a customizable Facebook frame that you can share with your church. The brand has a good social presence, with over 2.4 million followers on Facebook and 200,000 on Instagram. There’s a huge spike in Facebook engagements around the holiday. Let’s start with this example from The Key Safe Company on Facebook. Yes, this is an Easter product and works perfectly for this kind of campaign, but this tactic could be applied to any industry. This campaign shows the power of courting controversy. This is just one of many ideas and templates we provide for free inside our Free Ultimate Easter Kit. Make sure you’re promoting your Easter deals on all your social media pages, or wish everyone a Happy Easter.. Your Easter contest isn't just about driving new prospective customers. Dying Easter eggs is something you can do at home with kids. Graphic Design Tools Social Media Child Therapist Simple Graphic Template Design Easter 2017 Marriage And Family Easter Graphics Easter. And the same is true on other social platforms, especially those with a visual focus like Instagram and Pinterest. Sign up for a free account today to see how Jumper. Cover the Christian approach (the resurrection of Jesus) or the secular one (Easter baskets with chocolate bunnies and marshmallow peeps, Easter Egg hunts, etc). Other ideas for contests could revolve around Easter egg hunts or special hashtags. Any brand could use this technique to increase engagement to social channels, however tenuous the Easter link. You should keep things fresh, active, and spur interest. The video tells a story of lovers who are attracted to each other after both have surgery to remove physical flaws. With social media relevant in every aspect of marketing, this is unsurprising. If you must use puns, try some more inventive, like Carlsberg’s ‘chocolate bar’ double meaning. You don’t have to sell chocolate eggs to ride the wave of optimism arriving with the spring sunshine. They hid QR codes around the after party for the NBA All-Star game, which, when scanned, would allow the user to buy a limited run, not yet released pair of Air Jordans. If it suits your brand personality, have some fun with April Fools! The Sun newspaper picked up on it and ran a story based around the Twitter reaction to the product. 1. By leveraging the popularity of live streaming, and the ‘cute’ factor of chicks, the brand cleverly drove engagement to its social media accounts without spending a dollar on advertising. 2) Sainsbury’s, Egg Roller. Think about how your brand could make some noise in public. This social media post template for Easter below is proof of that. By using hidden links, large stunts, or generating controversy, each drove engagement in different but just as effective ways. One way to leverage social media is to cause controversy. Easter is a time to remember the importance of family and community. While you don’t want to anger people on any serious issues, having a bit of fun with them can lead to massive engagement and shed loads of shares. Social media giveaways to boost engagement during Easter. Let’s not forget social media giveaways, which are the easiest and most effective tools if you’re looking to increase social media engagement and presence. It’s not so different to the social commerce campaign run by Nike in partnership with Snapchat. Social engagement rates exceeded industry standards. https://www.pinterest.com/digitalocto/easter-social-media-ideas Your email address will not be published. Alcohol Awareness Month; Poetry Month; Jazz Appreciation Month; International Guitar Month; Alcohol Awareness Month Are you running a jewelry business? Using social media to promote giveaways is a great way to get people excited about the holiday. Easter is a time when people gather with friends and family, so share who and what you’re thankful and grateful for. Again, leverage the Easter sales boost by giving your video an Easter backdrop. Live stream at an Easter event to connect with your customers and show them you are part of the conversation. And with it comes a whole host of exciting Spring marketing ideas that your business can capitalize on. Let’s look at some more examples of how seemingly unrelated products managed to ride the Easter engagement wave. If you retail reading eyeglasses online, for example, you could set up some hidden cameras in a grocery store. Harnessing the increase in commerce of the season is relevant for companies in any industry, as long as you’re willing to get a little creative. Make edits with ease and publish to all social media at once, As small business owners and entrepreneurs, we are always looking for new ways to rise above the crowd. Mashable combined egg painting (a popular Easter holiday activity) with UGC and created a campaign on social media that got everyone egg-static. They set up a Facebook comments contest with the open question: “How does your family like to … Only available for a short period leading up to the holiday, scarcity is used to drive sales of this Easter favorite. Encourage your members to share about your Easter celebration by sharing on Facebook. People are more likely to trust what you are saying if you can demonstrate the positive impact of your product on real people. Whatever product you sell, you can put an Easter twist on the video. The power of the ‘love it or hate it’ idea is in the debates that it produces between two sides. Brainstorm creative ways to take your product to the people. How many other brands can say they have such avid fans. See how many conversations you can generate and make sure to capitalize on social media with a strong hashtag. The sheer size of the stunt gained huge traction on social channels. Be different! Using Wishpond, you can show a share incentive popup when anyone clicks the enter button on your campaign. The videos can be saved and posted on your website for future use. The Co-op tugged at the heartstrings with a series of videos using hidden cameras to search for ‘good eggs’ among the public. 2. Plus, I’ve included ideas on how to use them! Autism Awareness Month. If you sell a meaty food item, court controversy with an Easter veggie line. The more activity your users see, the more they remember your brand. Users can like and comment in real-time which means you can gauge interest and take questions live, and adapt your live stream depending on what your audience wants. Brainstorm ways you can polarize your audience in order to create truly obsessive fans who will shout your praises from the rooftops. After all, you don’t need everyone to love your product, just your target audience. Catchy social media post idea for Easter. Keep the emails short and direct to the message. You can see how this idea could be leveraged to drive sales on social media. Easter Graphics and Design Templates for Social Media. It’s important to be part of the conversation if you don’t want to be left behind. All of these graphics are available for individual purchase or can be downloaded with our Social or Premium Subscriptions. If you sell kitchen equipment, make an Easter recipe. If you sell t-shirts, print a special Easter design. Run a Social Media Contest. Whilst we’re on the topic, social media is a cracking tool to extend your brand awareness beyond your usual target audience. Carlsberg took its famous slogan ‘if Carlsberg did’ to extremes with an Easter campaign in 2016. Sometimes it takes a little creativity to come up with a great Facebook cover idea, but this is a surefire way to maximize the marketing potential for your brand. Playing on the brand’s ‘you either love it or hate it’ slogan, the Yeaster Egg was a Marmite-infused chocolate egg, complete with bold black packaging and the tagline “Love it or hate it, you just have to try it!”. Run a social media contest on your Facebook page to engage your followers. Easter Sunday 2021 is April 4th. Or post an image with a hidden meaning. While researching this article, one of these two appeared on every single article I read, and it got pretty boring. And to subvert perceptions to your Easter social media pages, or wish everyone a Happy Easter remove physical.. 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